2005 | THE BEGINNIG: A TRIP TO TAFI DEL VALLE, TUCUMAN
We came across a group of weavers who were struggling to sell their products out of season. We felt captivated by their story and work, and purchased many of their pieces in an attempt to support them, and once in Buenos Aires, put together a fair to sell their products. It was a complete success, as each piece was sold. At that very moment the idea for Elementos Argentinos was born.
2006-2010 | LEARNING AND SEARCHING FOR THE BEST TEAM
In 2006 we opened up a small showroom in Palermo Viejo, Buenos Aires, and during the couple of years that followed we kept on travelling throughout the North in the search of the best weavers and craftsmen in the region. We were also eager to learn more: we took seminars of Andean textile art in the National Museum of Fine Arts, as well as a variety of classes on plant dyeing, spinning yarn with spindle, and loom weaving, not to mention entrepreneur courses to get ourselves ready for the future.
2010-2013 | STORE OPENINGS
During 2010 we opened our flagship store in Palermo Viejo, located in a large and sunny house on Gurruchaga St, and, a few years later, the Rug Design Studio in Recoleta, in the heart of the interior design district of Buenos Aires: Arenales Street.
2013–PRESENT | DESIGN & COMMITMENT
Since late 2013 we’ve formed an alliance and a cultural and commercial partnership with the NGO Sumampa / Adobe, by which they will continue with their commitment to the weavers of Santiago del Estero’s monte, supporting and spreading their work, while Elementos Argentinos focuses on the design and sale of rugs by request, business advice and the promotion of Sumampa’s actions.
Our products are frequently featured in Argentinean publications, from newspapers to interior design magazines, and have appeared in many international ones such us ELLE Decor (France and Sweden), Apartment Therapy (US), AD Architectural Digest (Spain), Travel+Leisure (US) or Forbes Magazine (Online).
“During late 2005, and after several years of travelling and living in different places working as a hotel manager, I was ready for a personal life change and looking to start a new activity with a stronger social and creative sense. The idea of working with high quality, handmade textiles for the home came naturally. I’m from Tucuman, and in Tafí del Valle, during those long summers and cold winters in the Calchaquí valleys, the rugs, blankets, saddlebags, “peleros” and “pullos” were a part of our daily life. At Elementos Argentinos we seek to offer products that combine the art of both yarn and handweaving with contemporary designs, as a way to unite the past with the present”.
“I majored in Design and worked for over 10 years in advertising, journalism and television. I started to visit northwestern Argentina regularly, and I was constantly amazed by its colors and textures. The diversity, but most importantly the people, drew my inspiration for the development of this project, which allows me to combine my passion for designing decorative objects with a personal desire to be part of a sustainable company”.