2005 | THE BEGINNIG: A TRIP TO TAFI DEL VALLE, TUCUMAN
We came across a group of weavers who were struggling to sell their products out of season. We felt captivated by their story and work, and purchased many of their pieces in an attempt to support them, and once in Buenos Aires, put together a fair to sell their products. It was a complete success, as each piece was sold. At that very moment the idea for Elementos Argentinos was born.
2006-2010 | LEARNING AND SEARCHING FOR THE BEST TEAM
In 2006 we opened up a small showroom in Palermo Viejo, Buenos Aires, and during the couple of years that followed we kept on travelling throughout the North in the search of the best weavers and craftsmen in the region. We were also eager to learn more: we took seminars of Andean textile art in the National Museum of Fine Arts, as well as a variety of classes on plant dyeing, spinning yarn with spindle, and loom weaving, not to mention entrepreneur courses to get ourselves ready for the future.
2010-2013 | STORE OPENINGS
During 2010 we opened our flagship store in Palermo Viejo, located in a large and sunny house on Gurruchaga St, and, a few years later, the Rug Design Studio in Recoleta, in the heart of the interior design district of Buenos Aires: Arenales Street.
2013–PRESENT | DESIGN & COMMITMENT
Since late 2013 we’ve formed an alliance and a cultural and commercial partnership with the NGO Asociación Adobe / Sumampa, by which they will continue with their commitment to the weavers of Santiago del Estero’s monte, supporting and spreading their work, while Elementos Argentinos focuses on the design and sale of rugs by request, business advice and the promotion of Sumampa’s actions.
In 2016 we launched an ONLINE STORE, where you can see and buy our rugs, and also DESIGN YOUR RUG!, a section that allows you to design and order one, choosing the texture, design and colors, with worldwide shipping.
Our products are frequently featured in Argentinean publications, from newspapers to interior design magazines, and have appeared in many international ones such us ELLE Decor (France and Sweden), Apartment Therapy (US), AD Architectural Digest (Spain), Travel+Leisure (US) or Forbes Magazine (Online).
ARGENTINE GOOD DESIGN HALLMARK
In 2017 our RUGS received the Argentine Good Design Hallmark, an official distinction awarded by the Ministry of Production to products of the domestic industry that outstand for their innovation, betting on local production, positioning in the market and design quality.
Argentine Good Design Hallmark is aimed at encouraging and strengthening small, medium and large companies in the country that have evidenced an improvement in their industrial processes and in their products by incorporating design strategies, fostering their competitiveness both in the domestic and in the foreign market. It distinguishes products that incorporate in their design differentiating features in the companies’ productive, marketing and identity network with an impact in the market, use, life cycle, process efficiency and contribution to sustainable development.
“During late 2005, and after several years of travelling and living in different places working as a hotel manager, I was ready for a personal life change and looking to start a new activity with a stronger social and creative sense. The idea of working with high quality, handmade textiles for the home came naturally. I’m from Tucuman, and in Tafí del Valle, during those long summers and cold winters in the Calchaquí valleys, the rugs, blankets, saddlebags, “peleros” and “pullos” were a part of our daily life. At Elementos Argentinos we seek to offer products that combine the art of both yarn and handweaving with contemporary designs, as a way to unite the past with the present”.
“I majored in Design and worked for over 10 years in advertising, journalism and television. I started to visit northwestern Argentina regularly, and I was constantly amazed by its colors and textures. The diversity, but most importantly the people, drew my inspiration for the development of this project, which allows me to combine my passion for designing decorative objects with a personal desire to be part of a sustainable company”.