For us, sustainability has always been a practice, not a promise. We choose materials and processes that respect nature’s balance because we believe the best kind of progress is the one that leaves the world better for those who come after us.
Nothing compares to the visual exquisiteness, delicacy and softness of a pure wool rug.
Elementos Argentinos has recruited experts who have researched the exact torsion level needed for each strand in order to keep the material’s balance between strength, resistance and soft texture, while avoiding the formation of neps (fiber knots), sprouts and shedding, so frequent in handcrafted textiles.
Thanks to this material we create firm, durable, sophisticated and easy-to-clean rugs that are also eco-friendly and fireproof.
Once spun using a spinning wheel or a distaff, we dye our threads by hand with mineral dyes and in some cases with natural pigments from native plants such as the creosote bush, the white carob tree or the jume plant.
We work with dyes that have UV filters and we also add dyeing fixers to the process to prevent loss of color over time or due to repeated exposure to light.
The final stage. It is only once the customer has chosen the unique design, texture and size of their rug that we are able to select the appropriate loom for that piece and the process of weaving can begin.
Regardless of whether it is a grand rug for a hotel or a small bedside one, the end result will always be a strong, durable, long-lasting piece that is irresistibly cozy, stylish, and elegant as well.
Go barefoot, feel the softness of real natural wool. Pure wool adds warmth, tranquility and harmony to any project due to its superb acoustic and thermal insulation capabilities.
WE BELIEVE IN PEOPLE
We believe in people — and that’s more than just a slogan.
We follow Fair Trade principles and work alongside NGOs (see below) and cooperatives that ensure the more than 360 families involved in this project receive fair compensation and that child labor is strictly prohibited.
We are also committed to keeping our prices as accessible as possible. When our rugs continue to sell, artisans benefit from a steady flow of work and a reliable source of income.
And none of this is simply a statement of intent. We are an internationally Certified B Corporation, which means that every one of these practices is independently audited and verified against some of the world’s highest social and environmental standards.
It’s not marketing — it’s accountability.
TRIPLE POSITIVE IMPACT: ECONOMIC, SOCIAL AND ENVIRONMENTAL.
Certified B Corporations™ meet the highest standards of social and environmental performance, transparency, and accountability. We use business as a force to build a more inclusive and sustainable economy.
To achieve and maintain this certification, we undergo rigorous assessments that measure our impact across areas such as workers, governance, the environment, community, customers, and business model.
In our most recent recertification, completed in 2025, we achieved a record score of 110 points, reflecting our commitment to continuous improvement and measurable, verifiable positive impact.
We are part of a global community working to create an economy that benefits people, communities, and the planet.
B Lab®, a non-profit organization based in the United States whose initiatives include the B Corp Certification, the management of the B Impact Management programs and the support of governance structures such as benefit and collective interest companies.
WE BELIEVE IN COLLECTIVE WORK
We work alongside organizations that share our vision of fair trade, environmental care and the development of artisan communities.
